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Strategist Shontaye Hawkins shares steps to ensure success

by Roz A Gee    Posted: March 10, 2015
 
Every entrepreneur knows that if you don’t have a sustainable plan for profitability, then one can easily fall into the category of “wanna-be-preneur.” Shontaye Hawkins, Bottom Line Strategist™ of Dallas, uses her financial prowess to “see through” the numbers by setting up her clients with profitable game plans of success. Highly skilled and laser-beam focused on busting down income barriers, eliminating money leaks, and identifying profit strategies, she loves and lives by her business mantra, “Because profit is sexy. Profit is a measure of success.”

[Related: Setting Financial Goals: Where to Begin, Part 1]

As a small child, Hawkins recalls sitting in her dad’s office playing on a 10 key machine, pretending to answer the phone and take messages. Today, as a thriving business coach, speaker, trainer, and founder of Profit Is The New Black™, she handles real deal scenarios with hundreds of entrepreneurs who have hit the “profit ceiling.” She helps clients to silence the stress, confusion, and adversity that deter sustainable growth and accelerated profits.

We asked Hawkins to share expertise and strategies on how business owners (full time and side hustlers) can eliminate money leaks and income barriers to grow their business’ bottom line.

Money leaks are activities that cost your business in the form of lost revenue or paying more expenses than necessary. Building a profitable business isn’t one sided. You need to manage both generated income and paid out expenses. You can generate loads of revenue and still be in the red. For example, if you’re spending money faster than it’s coming in the door. Income barriers are operational inefficiencies that limit a business’ ability to grow, expand, and maximize its bottom line.

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